People attending Wednesday's CMT Awards, the fan-voted awards show honoring country music videos and live performances, will have a difficult time forgetting the ceremony's official hashtag throughout the night's festivities in Nashville
The #CMTawards hashtag will be prominently displayed on signs at the entrance, on cups, in big lights on the side of the building, on the back of seats, backstage and even in bathrooms.
These decals in Bridgestone Arena's bathrooms will cleverly encourage people to create a different type of stream, so to speak — online and not just in the toilets.
"There's 11,000 people in the building tonight and they have the best view of everything, so we want to mobilize them to create content," Chris Nelson, director of social marketing at CMT, told Mashable hours before showtime Read more...
More about Music, Entertainment, Social Media, Celebrities, and Country